BLOG SKINCARE - MAY 2025

Dear Skinvestors,

🇬🇧 Welcome to our May 2025 Edition!

May is when nature bursts into color, winter coats are finally packed away, and our skin starts craving a fresh reset. It’s the perfect time to boost your glow, adapt your routine, and reconnect with a more intuitive… and conscious beauty 🌿

✨ This month on the Skinvestment blog:

🔍 A little-known ingredient from Nordic forests that promises radiance and vitality

🌫️ A spotlight on a springtime skincare enemy: urban pollution

🍽️ And on the inner beauty side, meet barley – the seasonal superfood your skin will thank you for

An edition designed to awaken your natural glow, from the inside out 💫

Happy reading… and may your May be luminous! 🌞🧖🏼‍♀️🥗

Each month, delve deeper into skincare with our "Did You Know?" section: an exploration dedicated to highlighting the key ingredients revolutionizing the world of skincare, secrets to transforming your beauty routine, and much more...

🔍 Did You Know? Birch sap – the Nordic treasure for fresh, revitalized skin

Have you heard of birch sap? This precious liquid is harvested in early spring, right when trees wake up from their winter slumber. And guess what? May is the ideal time to collect it, as it’s when the sap is at its richest in nutrients.

Long used in herbal medicine for its detoxifying and remineralizing properties, birch sap is now making waves in the clean skincare world – and becoming a star ingredient in many Scandinavian brands.

💧 Why use it in skincare?

Birch sap is packed with:

Minerals (zinc, magnesium, potassium) → to recharge and rebalance the skin
Amino acids → to support cellular regeneration
Natural sugars and polyphenols → to hydrate, soothe and protect

It’s a perfect choice in spring, when your skin is recovering from winter stress (cold, heating, dry air, pollution).

Main skin benefits:

Calms inflammation and redness
Boosts skin radiance
Strengthens the skin barrier
Brings softness and comfort

How to add it to your routine:

As a revitalizing toner, in the morning to wake up your skin
As a light essence before applying serum
In hydrating masks, paired with hyaluronic acid
As a detox drink, for that inner glow effect

👉 Skinvestment Tip: If your skin feels sensitive or needs a fresh start this spring, birch sap is a gentle yet powerful ally !

Welcome to our "Skincare News" section, where we keep you informed about the latest trends and innovations in skincare.

🧴 Skincare News – Spring pollution: the silent threat to your skin in May

When we think of pollution, we usually picture grey winter skies and urban smog. But surprise! Spring – and May in particular – also comes with its share of pollution. Between pollen spikes, fine particles from traffic, and smoke from early BBQs, your skin can suffer just as much.

What does pollution do to your skin?

Inflammation, redness and breakouts
Dull, uneven complexion
Accelerated skin aging (yes, even at 25!)
Disruption of the skin’s microbiome

How to protect your skin this May:

✔️ Gentle double cleansing at night (oil + non-stripping foaming cleanser)

✔️ Antioxidant serums (vitamin C, niacinamide, resveratrol)

✔️ Barrier creams rich in ceramides

✔️ Anti-pollution mists – perfect to keep in your bag for mid-day refreshes

2025 Spotlight: Some brands are stepping up with urban shield technologies, using algae and probiotics to neutralize pollution particles – all without clogging your pores.

👉 Skinvestment Tip: Your SPF doesn’t just protect from UV – it also works as a physical shield against pollution. Two birds, one (sun-protected) stone!

Welcome to our "Inner Beauty" section, where we offer delicious recipes and tips to nourish your skin from within and cultivate radiant beauty!

🍵 Inner Beauty – Pearl barley: the spring glow-boosting supergrain

You guessed it right – pearl barley is totally in season in May! It’s not technically harvested yet, but this is the time when it starts showing up in spring recipes and healthy bowls. It brings that perfect balance between cozy nourishment and light, energizing meals.